As Needed is owned and managed by Sophia Furness. A passionate marketer who is committed to her quality of work and makes best even better. With over 19 years of experience in marketing communications, Sophia offers an innovative approach and a unique flair for all projects she takes on while delivering on time and on budget.
Show & Tell
Our Services
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Brand Content
Our brand is what defines us. Capturing the brand essence & delivering powerful collateral.
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Marketing Strategy
Business objectives aligned with marketing tactics.
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PR
Build trusted relationships, educate, & win credibility.
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Website content
Relevant & current content, matched with bespoke design.
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Events
Event sponsorships and promotions.
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Telling the story
Editorials, blogs, posts & videos.
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Advertising
Stand out ad campaigns across key publishers for digital & print.
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Sales Tools
Create bespoke sales decks, build case studies & communication templates to boost sales.
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Video marketing
From video explainers to corporate interviews, influence and engage your desired audience.
“Sophia is a dedicated and loyal professional who has the ability to inject energy and enthusiasm into any project she undertakes. Her efficiency and professionalism is second to none. I hold Sophia in the highest regard.”
Janine Wood GM Marketing
APN Outdoor
“Thank you Sophia for all you have done for our brand. Without you we would not have enjoyed so much success. It has been a privilege to work with you. I am sure this won’t be the last time we work together.”
Ben Walker, CEO
Shopper Media Group
“As our business grew we realised the need for a professional approach to marketing. Sophia was a great fit for us, she came in straight away and made an impact. The flexible and professional approach really suited us, we loved working with Sophia.”
Nick Murdoch
Commercial Director, YANGO Media
Recent Posts
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Maximising the recovery value of surplus stock
End of financial year is fast approaching and excess stock is an issue for all retailers who are similarly looking to reduce their overheads, free up storage and remarket or liquidate surplus inventory in efforts to optimise their financials. … Continue readingMaximising the recovery value of surplus stock
Data rules
The last twelve months we’ve all heard a lot about data. From first party data, to big data and data management platforms we all know it’s been one 2015’s most talked about topics within the digital advertising world. … Continue readingData rules
5 things we know about programmatic
Programmatic. No doubt you’ve heard people talking about it, heck you may have even broached the subject yourself.. In this fast-paced ad-tech world where one day QR codes are the answer and the next we’re all going to be replaced by robots, just how much do we all really know about one of our industries most used buzzwords? … Continue reading5 things we know about programmatic
The future of digital signage is Integrated, Interactive, Intelligent networks
Virtually all consumer spending happens Out-Of-Home. What’s more, every Out-Of-Home sale is in competition against alternatives along a path to purchase toward the check-out counter. While print and traditional television audiences are splintering or disappearing all together, consumers still navigate in the physical world. … Continue readingThe future of digital signage is Integrated, Interactive, Intelligent networks